Andy’s blog

A regular blog about things connected – sometimes only vaguely – to what we do at salt. I’ve worked in PR for 20 something years, at salt since we set it up in 2000, and I’m interested in what makes communications work. I hope you find something interesting in these ramblings, and I’d love to hear what you think.

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Communication lessons in baseball

November 21st, 2011

I’m trying to race through Michael Lewis’ ‘Moneyball’ before the Brad Pitt film comes out later this month.   It’s creating a lot of interest in the UK press, like this piece by the always readable Simon Kuper in last weekend’s FT. A...
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Creating less work for the PR people

November 9th, 2011

“If you tell the truth, you don’t have to remember anything” Mark Twain’s quote is arguably more relevant today, in our age of internet-fuelled transparency, than when he wrote it nearly 120 years ago.  He was warning against the knots...
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When records really count

November 2nd, 2011

One of the things that makes a career in PR so much more interesting than being a corporate lawyer or merchant banker (and you keep telling yourself that interesting is way more important than lucrative) is that, from time to time, you find yourself...
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