OUR THOUGHTS

The dragon of Silicon Valley

It’s back! The drama, tribulation, intrigue and power struggles. Facebook that is, the ever-acquiring social media platform is buying up technology companies like they’re in the discount section in Tesco. Read more...

And the Beat goes on…

Daniel Radcliffe took another step away from the boy wizard last year by starring as Beat poet, Allen Ginsberg, in ‘Kill Your Darlings’.  The film is due for UK DVD release this April. Ginsberg was a Read more...

Facebook – The Price of Popularity

Do brands stay clear of the social media giant, or buck up their ideas? The rise of ‘Like’ farms may be on the wane as Facebook reveals that organic brand posts simply don’t cut it. Since the 1st of December Read more...

The power of empathy

The media marked the 50th anniversary of the death of John Fitzgerald Kennedy with features, analysis, reconstructions and special supplements. As with the previous 50 years, questions about his legacy went in the Read more...

Why it pays to stay authentic

“The secret of success is sincerity. Once you can fake that you've got it made.” The recent Guinness experiment with its #roundupyourmates campaign served up a barrel load of negative comments.  Guinness took over Read more...

Where consumer and corporate communications come together

Andrew Rees, Tesco diary producer

Andrew Rees, dairy farmer for Tesco

Our work: Tesco

salt ran the “Producers as Heroes” campaign, which involved talking to Tesco’s producers and telling their stories in consumer media, to help Tesco bring ‘quality’ to life for its customers. This resulted in 46 pieces of media coverage within nine months, an advertising value equivalent of £418,317, reaching a total audience of 19,871,175. Read more about salt PR and Tesco…

salt PR and Unilever Food Solutions

Chefs and consumers around the world are inspired every day with the content that salt provides

Our work: Unilever Food Solutions

We recently won the CIPR Global Public Relations Excellence Award 2011 for our work with Unilever Food Solutions by developing high-impact content that sets trends and builds authority and awareness amongst professional chefs online, in media and via social networks.  Read more about salt PR and Unilever Food Solutions…

Lifebuoy Global Handwashing Day

Global Handwashing Day, Bangladesh

Our work: Unilever Lifebuoy

Over 50,000 children broke a new world record when they washed their hands with Lifebuoy soap across Bangladesh to celebrate Global Handwashing Day. Read more about salt PR and Lifebuoy…

Children learning how to brush their teeth with Unilever Oral Care, Indonesia

Pepsodent’s Oral Health Educational Schools Programme in Indonesia

Our work: Unilever Oral Care

Communicating Unilever Oral Care’s expertise and authority credentials with dental professionals and key opinion formers, to make them more inclined to pass the message on and influence consumer choice. Read more about salt PR and Unilever Oral Care…

A Wickes store opening organised by salt PR

A Wickes store opening organised by salt PR

Our work: Wickes

Amongst our many campaigns for Wickes, the salt press office has also facilitated several new store openings. Read more about salt PR and Wickes…

Sunsilk and salt PR

Seven hair experts in over 30 markets participate in our Sunsilk co-creators global campaign

Our work: Unilever Sunsilk

We have helped build and tell Sunsilk’s unique story – with 7 of the world’s best hair experts as key characters – through content creation for over 30 countries, leading to a consistent and authentic (not identikit) brand footprint. Read more about salt PR and Sunsilk…

 

salt homepage image resized

A pinch of salt

Our work: salt

salt is a UK-based global PR and communications agency that specialises in developing and delivering traditional and digital PR.  Find out more about the work we do…

Marketing with a Mission

Our approach to social purpose campaigns

Our work: Marketing with a Mission

Our award winning approach to social missions is a core part of what makes salt. The work promote clients’ business growth openly and enthusiastically alongside wider social, environmental or economic benefits. See the Marketing with a Mission page for our thoughts and a video of Global Handwashing Day 2012…